CUSTOM TRAINING
FOR YOUR TEAM.

We design talent assessments, growth and learning programs for marketing and agency teams to advance skills and ways of working.

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How we work

smith & beta collaborates with businesses to inspire and implement a culture of action, evolution, and continual learning.

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DISCOVER

Talent assessments designed to understand capabilities, ways of working, leadership and culture.

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DESIGN

Custom designed programs to build capabilities including virtual, in-person and audio-led.

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APPLY

Discussion, experiments, and AMA sessions with experts in the field to ensure application.

We collaborate with leaders and employees to design learning that matches the needs of employees and the business.

Program Examples

Collaboration Strategies

Often, collaboration is challenging because the team is short on time, resources, and an empathetic working environment. In this class, we will explore proven methods to stimulate productivity and togetherness required to improve output.

Employee communication bootcamp

Courage, grace, empathy and simple communication strategies can help teams have authentic, growthful and mutually beneficial relationships . This class is part empathy building, part conversation navigation.

Using making to drive innovation

The goal of innovative companies is to create novel, functional, and seductive ideas. This group 3D product activity challenges teams to look past the designated functions of an object to new possibilities, tapping into the cultural trend of making to teach the skills of innovation.

Meetings in Action

Meetings are often perceived as an inefficient part of the day. In this learning experience, we review ways to meet and co-construct a new way of getting together. We'll explore tech, group dynamics, level of engagement, and team decision making.

Navigating workplace ambiguity

This class offers strategies for finding clarity and navigating ambiguity at work. Whether it’s your own to do list, peers, bosses or executives requests, we’ll cover techniques for how to respond and manage requests during organizational change like a champ.

Data as a tool for understanding

According to many industry analysts, “data is the new oil.” Yet data can be elusive and hard to pin down. Or simply overwhelming. New data tools and technologies are promising consumer insights with previously unimaginable depth and certainty, and clients are demanding “data-driven” approaches to work. How do you talk about data in a way that separates the myths from the realities? We’ll show you how.

Principles of the pitch

This class will provide participants with an overview of business development: pitching, negotiating, selling and positioning ideas. Teams explore how to build trust with clients, set up and present ideas, as well as the art of growing current business through “tiny bets,” risk-taking, and putting innovative concepts at the center.

Agile work, nimble work

Not all companies are software companies, but we can certainly learn from their methods. This is an overview of collaboration methods and optimized environments. Our discussion will focus on the benefits of "design in the open" and how to develop a daily practice

Principles of the pitch

This class will provide participants with an overview of business development: pitching, negotiating, selling and positioning ideas. Teams explore how to build trust with clients, set up and present ideas, as well as the art of growing current business through “tiny bets,” risk-taking, and putting innovative concepts at the center.

Using making to drive innovation

The goal of innovative companies is to create novel, functional, and seductive ideas. This group 3D product activity challenges teams to look past the designated functions of an object to new possibilities, tapping into the cultural trend of making to teach the skills of innovation.

Agile work, nimble work

Not all companies are software companies, but we can certainly learn from their methods. This is an overview of collaboration methods and optimized environments. Our discussion will focus on the benefits of "design in the open" and how to develop a daily practice

Meetings in Action

Meetings are often perceived as an inefficient part of the day. In this learning experience, we review ways to meet and co-construct a new way of getting together. We'll explore tech, group dynamics, level of engagement, and team decision making.

Data as a tool for understanding

According to many industry analysts, “data is the new oil.” Yet data can be elusive and hard to pin down. Or simply overwhelming. New data tools and technologies are promising consumer insights with previously unimaginable depth and certainty, and clients are demanding “data-driven” approaches to work. How do you talk about data in a way that separates the myths from the realities? We’ll show you how.

Employee communication bootcamp

Courage, grace, empathy and simple communication strategies can help teams have authentic, growthful and mutually beneficial relationships . This class is part empathy building, part conversation navigation.

Collaboration Strategies

Often, collaboration is challenging because the team is short on time, resources, and an empathetic working environment. In this class, we will explore proven methods to stimulate productivity and togetherness required to improve output.

Navigating workplace ambiguity

This class offers strategies for finding clarity and navigating ambiguity at work. Whether it’s your own to do list, peers, bosses or executives requests, we’ll cover techniques for how to respond and manage requests during organizational change like a champ.

TESTIMONIALS

What people are saying

We turned to smith & beta to help us devise a curriculum that would inspire the imagination of our staff and give them the skills to invent the future.

Barry Lowenthal

CEO, The Media Kitchen

smith & beta provides programs, networks, and methods that will be the key to surviving and thriving in the decades ahead.

Kip Voytek

CEO, Rumblefox

We've been very impressed with smith & beta's work to date. Everything from turning data into a rich, realistic story; bringing a full end-to-end solution that was easy to understand and attainable; designing rich, deep, immersive classes; executing flawlessly; and finding faculty who fit our culture.

Diane Fakhouri

Former Executive Director L&D, Ogilvy North America

smith & beta understands the talent conundrum and has a vision for combating it.

Ivan Perez Armendariz

EVP/Head of Digital Experience, Deutsch LA

In my experience, digital conversion for most agencies is possible only through a combination of continuous, bottom-up education and zealous top-down evangelism. smith & beta is the only one in the market offering help with both of these. If it were my agency, they'd be my first call.

Ryan Harms

Team Lead, Creative Lab at Google

Smith & Beta has provided amazing insights and support for our global training. Allison and the team are very consultative in their approach and has helped make our program engaging and impactful.

Deborah Wilson

Global Head, People Development, Wunderman Thompson

We are huge fans of smith & beta!

Nick Friese

CEO, Digiday

ogilvy

google

buzzfeed

wunderman

mec

4a's

4a's

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