Our approach includes a four step process that ensures what we design for your organization and employees is a good fit. Each step of our process is highly collaborative focused on designing learning experiences that make a difference.
Hiring the right digital talent and enabling the talent are two different things. Internal staff should be doing the work and not solely responsible for bringing others along. Being an expert at a subject doesn't make you a good teacher. In order to scale the expertise this knowledge base has to spread across the team.
Companies that have been around for more than 5 years are mired in outdated process and that inhibits the growth of individuals and collective expertise. It is possible to introduce new ways of working, within groups and across the agency, that activate and enable those individuals, but companies need to be brought into this from the top-down.
To achieve the potential of tomorrow's market it is important to foster a culture of evolution. Education can't be considered a one-time solution, but is rather changing the conversation to the routine of growth.
This will continue to be an issue until leadership can understand what impact this is having on their bottom line. We can show you how to quantify these programs and prove the organization wide effect, but first we have to get rid of "the busy excuse". How often do your employees come to you with downtime they want to use for professional development? That's what we thought.
Sure. But what we have seen for the last two decades is that doesn't scale, and in an industry of continual change the experts are always changing. Why not just have experts come in when you need them?
It is widely proven, with our clients and others, that when organizations invest heavily in the growth of individuals they are more vested in the business, loyal to the work and wind up staying longer.
At smith & beta we believe that education and evolution is crucial to success. Conferences don't truly move the mark, and is a quick fix with no lasting impact. If your company is truly committed, give us a call. If you want to put in minimal effort, we may not be the best fit for you.
We have program managers that run the soup to nuts initiatives. You can really be as involved or uninvolved as you want. But, we often find that our clients love being a part of the process.