smith & beta was founded in 2012 with a lofty mission: design the most impactful workplace education and evolution programs ever imagined. We're committed to changing opinion about training through innovative, hands-on, connected-to-work programming that matters.
Allison is the founder of smith & beta and Giide. She held roles as Director of Digital Development at Goodby, Silverstein & Partners and CP+B, and is over-the-top passionate about redefining workplace learning and all things talent transformation.
Catherine specializes in building products, services, and programs that align strategic vision with effective execution. For the past decade she has focused on helping organizations like UST, Accenture, Microsoft, and Ogilvy unlock human potential, promote well-being, and build resilience amid an evolving workforce landscape.
Diane has dedicated her career to advertising and communications, holding key roles such as Chief People Officer, Global Chief Learning Officer, and Executive Director of Client Services at agencies such as Ketchum, Marina Maher Communications and Ogilvy & Mather. Her expertise lies in organizational development, change management, and cultural transformation.
In his role as head of accounting and operations, Jason's mandate is threefold: clarify our financial picture, streamline our accounting processes, and make accounting slightly less boring for the rest of us. He holds a BS in Accounting.
Lori is the unapologetic education and creativity theorist on the team. Her participation ensures that programming meets the developmental and psychological needs of diverse learners. She focuses on evolution in the workplace toward more positive, future-focused work.
Our network is a team of practitioners from startups, agencies, and esteemed institutions, large and small. We co-create learning experiences with our notable group of experts.
