Introducing Future Focus for Training Insights in 2022

For 2022, smith & beta has joined forces with Strong Training and Coaching to launch Future Focus - a talent assessment program to determine the ideal areas for training investment for your team in 2022. In a few short weeks we'll help you understand needed skills, capabilities and ways of working to ensure your training budget is spent in the right areas next year. Want to find out more? Check out this audio giide with all the details and to find out how to get started.

We hope you book a Future Focus session!

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2021 The Big Shift

2021 will represent a major permanent shift in how we work, collaborate and connect with employees and customers.

Silence

smith & beta had a baby named Giide

Six Years Strong

smith & beta is now 6 years into our research of the capabilities and ways of working at agencies. We just released our 2018 Talent and Transformation report and we're excited to share with you what we found.

Our business at smith & beta has always been focused on the development of people walking in the doors each day. We believe that if a company focuses on the current talent, what they know today and should know in the future, it can make all the difference to the bottom line. But some leaders aren’t familiar with talent development. It’s new. It feels unmeasurable. It seems foreign compared to hiring a few new experts. It’s a mindset and strategic shift. Yet we know talent development works. We also know that experts don’t scale. Often those superheros we hire land at the new job only to find that no one at the company understands them. They get siloed into a back room. They are change agents without support. They eventually leave. It happens time and time again. Take a minute to consider your budget for hiring experts this year or even a single leader and then compare to your training dollars. Is there a big difference? Do you operate as “training is nice to have” but not required? If so, you’re missing out on a big opportunity to scale and distribute capabilities beyond a few people at your company. Digital is not a department. Digital is shared knowledge, common language and collective understanding. When we design talent development programs, we work with industry leaders directly to lead content design. They are the experts. They know what should specifics should be covered. They walk in the room and own the conversation with employees. Below we’ve included a great workshop to get started this year.