We've been busy over here at smith & beta. In 2018, we decided to devote most of our attention to the new learning application our founder launched, Giide. After almost a decade working with agencies and brand marketers, we noticed that "online learning" wasn't working for most employees. We observed that the time required was overwhelming (who sits for hours watching training videos atwork?), we observed that employees wanted more flexibility and we also spent numerous days observing how employees learn and teachers teach. All of this input led to the development of Giide. 


So while we are still busy with client assessments and in-person training design, execution, we're also keeping a close eye on the folks over at Giide. You can find more about them here: and And if you want to sign up and listen to a few Giides, reach out and let us know or signup on the site


- Your Friends at smith & beta 

Did you read these already?
Why We Do What We Do

We often form opinions based on assumptions and superficial impressions. This can make it hard to understand the reasons behind a consultancy's actions.

Knowledge is Recession Proof

This year has not been the easiest for many companies trying to survive the financial markets and macro economic environments. What's helped? Talent. The right people with the right skills are recession proof.

The Future is Already Here

The future is now. We had a great time working with Zoe on this Giide for an agency.

Retention is > Hiring

Organizations often over-index for hiring vs retaining. What if we spent equal time retaining as we do hiring?