How to Survive (or Catch Up) after SXSW

Inspired by SXSW? So were we. Feeling behind because your co-workers went to SXSW but you did not? Some of us feel that way too! Either way, endless opportunities abound to learn from, and rub elbows with, experts.

SXSW may be one of the largest conglomerates of networking events and interactive media to occur annually, but it is not the only one. There are a plethora of other conferences to get you out of the office and learning from industry experts. SXSW is just the beginning. So what are you waiting for? Get permission from your boss, buy some plane tickets, and take advantage of a few of these great learning opportunities.

Digiday Media Moguls - March 27-29, 2017 Vail, Colorado

“Digiday Media Moguls is an exclusive, C-level-only gathering that brings together 50 top decision-makers in media and technology for two days of intimate discussion.

“Moguls will feature working groups that will tackle issues facing the media industry, including platform dependency, the shift to video, programmatic inventory commoditization, alternative revenue models and ad blocking.”

Marketing Nation Summit- April 23 - 26, 2017 San Francisco, California

“Hear from the best and brightest minds in the digital transformation of marketing, advertising, IT, services, and beyond. At past conferences, we’ve heard from amazing people like Hillary Clinton, Will Smith, Arianna Huffington, John Legend, and many more.”

Digifest 2017- April 27-29, Toronto, Canada

“Digifest is a three-day conference located on Toronto’s waterfront that focuses on the future of education, creativity, entrepreneurship, gaming, and technology; organized by George Brown College. [They] connect the creative community with the most innovative technologies, ideas, and initiatives focused on learning, leadership, and positive social change.”

Content Marketing World - September 5 - 8, 2017 Cleveland, Ohio

"If you are in any way involved in content marketing for your clients, or your agency – this is the conference for you. Walk away with new strategies for developing and executing compelling content through multiple channels to attract and retain customers."

“Over 120 sessions and workshops presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas than you can shake an orange stick at.”

INBOUND - September 25 - 28, 2017 Boston, Massachusetts

“INBOUND's purpose is to provide the inspiration, education, and connections you need to grow and transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2016, we had 19,000+ attendees from all around the world and we're excited to be bigger than ever this year.”

“Through inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking, you will learn how the INBOUND experience, and especially our content, is truly remarkable. Past keynote speakers included Gary Vaynerchuk, Serena Williams, Alec Baldwin, and Arianna Huffington.”

This short list is just a sampling of the dozens of great events that go on each year in the digital/marketing industry. While SXSW might be considered the mecca of professional networking and learning, the others should not be looked over. These opportunities provide professional chance to hear differing opinions and perceptions of our rapidly changing industry.  Do not let your developmental journey end when the SXSW doors close. There is far too much left to learn!

“Develop a passion for learning. If you do, you will never cease to grow.” -Anthony J. D'Angelo

Did you read these already?
Six Years Strong

smith & beta is now 6 years into our research of the capabilities and ways of working at agencies. We just released our 2018 Talent and Transformation report and we're excited to share with you what we found.

Read More...
Talent Development, Experts and Mindsets. Let's Go.

Our business at smith & beta has always been focused on the development of people walking in the doors each day. We believe that if a company focuses on the current talent, what they know today and should know in the future, it can make all the difference to the bottom line. But some leaders aren’t familiar with talent development. It’s new. It feels unmeasurable. It seems foreign compared to hiring a few new experts. It’s a mindset and strategic shift. Yet we know talent development works. We also know that experts don’t scale. Often those superheros we hire land at the new job only to find that no one at the company understands them. They get siloed into a back room. They are change agents without support. They eventually leave. It happens time and time again. Take a minute to consider your budget for hiring experts this year or even a single leader and then compare to your training dollars. Is there a big difference? Do you operate as “training is nice to have” but not required? If so, you’re missing out on a big opportunity to scale and distribute capabilities beyond a few people at your company. Digital is not a department. Digital is shared knowledge, common language and collective understanding. When we design talent development programs, we work with industry leaders directly to lead content design. They are the experts. They know what should specifics should be covered. They walk in the room and own the conversation with employees. Below we’ve included a great workshop to get started this year.

Read More...
2017 Greatest Hits

Welcome to the Greatest Hits 2017.Each year, at smith & beta, we publish our “greatest hits” for classes, workshops that we completed. This year, we noticed a preferential trend for content that focused on mindset development. No big surprise given how important mindsets, behaviors and habits are for learning in the workplace.

Read More...
What's the Difference Between Blockbuster and Amazon?

According to smith & beta’s 2016 report, 62% of industry professionals say their clients are asking for more advanced digital work from them and 43% of respondents said they were unprepared to provide more advanced work. When a company does not have the knowledge and talent to give their customers what they expect in the current technological climate, they fall behind and often cannot catch up.

Read More...